Have you been getting countless compliments on your gluten-free baked goods? Or have your family and friends been relying on you to be their personal chef for special occasions?
With food firmly at the centre of our society, you may be thinking about starting up your own food business.
Before you pick up your mixer, take a look at these five tips for creating a successful food business.
Taste trumps everything.
The taste of your product is crucial to the success of any food business and is something you should not compromise on. If you are not 100% happy with the product you are going to be selling, then how can you expect anyone else to be?
Investing time into refining your product, along with the manufacturing process, will pay off in the long run.
There is no quick win to starting a successful food business; it is a lot of long hours, hard work and perhaps a couple of tears along the way.
Leave no stone unturned when it comes to food regulations.
Ensuring your product is fully compliant with food safety and ethical standards at the very start will stand you in good stead, and help infuse your brand with integrity and honesty.
You may think that you have a great product, but will your target market? If your potential customers are not delighted with what you are offering, then you won’t get far.
Giving out samples or getting involved with instore tastings are great ways to start getting instant, honest feedback from consumers about your product.
The ‘love it or hate it’ mantra embraced by Marmite might be a bitter pill to swallow, but you have to remember that you can't please everyone.
Particularly in the food industry, where tastes and choices are so diverse, you will never be able to satisfy everyone’s every desire.
You can gain invaluable support by connecting with like-minded people. Even if you both have different products or business models, no one will understand the pressure, stress or balance sheets better than a fellow business owner.
Meeting up for coffee every month, and talking to people who are in similar situations may even help you develop new ideas, gain further insight into a new demographic of customers you might not have thought of or more efficient ways of manufacturing your product.
Once your product is ready, we would be delighted to test and taste it! We can offer advice, and if you are good-to go, we can help you to get your new product out to market in Ireland and the UK. We manage marketing, promotion and distribution for our producers under the SoulBia brand.
Contact us today on firstname.lastname@example.org to find out what it takes to get your product on our shelves.
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